The new apps -- for Apple TV, Amazon's Fire TV and Samsung Smart TV -- will provide a more convenient way for users of the social network to view videos on a large screen.
The move could be a small step toward what some reports say is a more ambitious video plan by Facebook to compete with Google-owned YouTube or even with streaming services such as Netflix.
For now, the apps will simply make it easier to view and share user-generated video.
"With the app, you can watch videos shared by friends or pages you follow, top live videos from around the world, and recommended videos based on your interests."
Facebook said it expects the applications to roll our "soon" for users of Apple, Amazon and Samsung, with additional platforms likely to be added.
Facebook also said it was modifying video playback for users, with sound to play automatically unless users silence their devices.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
