The incident took place this afternoon after the lift's cables snapped, they said.
Kasna SHO Jitendra Kumar said, "Five people, including a showroom staff and four customers, were injured after the lift fell from the third floor of the showroom's building."
The doctor on emergency duty at the Yatharth Hospital, Vinay, said, "They were admitted with multiple fractures and spinal injuries."
Roin (27), Sachin (25) and Achin (25) have multiple fractures and are in the ICU, he said, adding that Vikas (20) and Prashant (22) are being treated at the hospital's general wards.
Bunty Rawal, whose four cousins were injured in the incident, said that they had gone to the third floor with the showroom staff to see motorcycles.
"The lift fell after the its cables snapped," he claimed.
The showroom's owners did not comment.
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