German ambassador takes 'rice bucket challenge'

Image
Press Trust of India New Delhi
Last Updated : Sep 09 2014 | 7:20 PM IST
German ambassador Michael Steiner today took up the 'Rice Bucket Challenge', donating rice to more than 300 families residing in a slum here, days after Indian netizens came up with this desi version of ALS ice-bucket challenge.
"Many people are taking up the ice bucket challenge but here in India, it is not about ice but rice. The idea is that the society still accepts the fact that there are poor people and we have to change that," Steiner said.
Around 392 families residing in Vivekanand Camp in Chanakyapuri area here queued up to receive a bucket filled with five kilograms of rice each.
Rachna, a differently-abled woman, was happy that such initiatives were being undertaken to support those in need.
"Ration is something we really require to feed children. This is very helpful," said Rachna.
Organised by the German Embassy in collaboration with NGO 'Chintan', the idea was to raise awareness among people to help in eradicating poverty.
"Of course, this is just a gesture. Unfortunately, our society still accepts poverty as unavoidable and we have to change that," Steiner said.
Reiterating that poverty can be eradicated by a sustained will, the ambassador said slum rehabilitation by providing housing to everyone in India is the need of the hour.
The ambassador also announced that another slum upgrading project, to which Germany wants to dedicate Rs 27 crore, is being prepared.
The original ALS ice bucket challenge had been designed to raise funds for amyotrophic lateral sclerosis (ALS) - also known as Lou Gehrig's Disease and motor neurone disease (MND).
Days after the campaign went viral, netizens took up the Indianised version 'Rice Bucket Challenge', in line with the mantra of 'charity begins at home' and posted videos, pictures on social networking websites as they donated rice to the needy.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 09 2014 | 7:20 PM IST

Next Story