Godrej Appliances aims 20 pc growth to cross Rs 5,000 cr sales in FY20

Godrej Appliances is targeting to be an over Rs 5,000-crore company this fiscal with a 20 per cent growth, driven mainly by sales of cooling products, such as refrigerators and air conditioners, as well as washing machines, said a top company official.

The Godrej group firm, which aims to be among top-three appliance makers in the country, is expanding its product portfolio and has plans to make foray into segments such as air coolers. Besides, it has also lined up several new launches to fill up the gaps in its offerings in segments such as washing machine.

The home appliances company is also expanding its sales network targeting the non-metro markets and has plans to take the numbers of its exclusive brand outlets (EBOs) to around 350 in the next three years, Godrej Appliances Business Head and Executive Vice-President Kamal Nandi told PTI.

"We are expecting a 20 per cent growth in overall sales (by value)," said Nandi adding that "this year, we would cross Rs 5,000 crore and would be around Rs 5,200 crore."
He added, "We have a good run in the first quarter of this fiscal and we expect to continue it."
"In the next three years, we would have 350 EBOs and 1,000 preferred outlets," he said adding, "The focus clearly is to reach there"