"Our revenue from premium segment products is ten per cent of sales and in one year we are looking at increasing it to 20 per cent," Godrej appliances business head Kamal Nandi said.
He said there were several premium products lined up from its basket over the next one year to fuel the segment.
The company, currently positioned in the mass-premium segment, would continue to harness the Godrej brand, even in the premium segment.
Till now, the company has registered over 40 per cent growth over last year. The company was aiming to push online sales and was planning to introduce customised colour and design for online buyers across its product range keeping at par with the global trends.
"Internationally there are companies who are offering customised selection of colours and designs," Nandi said adding "Online sales comprise of approximately two percent of our revenue and is expected to grow by seven to eight per cent in near future.