The doodle shows the six letters in the company's logo changing colours gradually from all beige to a mix of red, blue, green and orange in various shades.
As soon as one visits the homepage, the all beige logo begins to change appearance as a train of colour splashes across it from left to right.
The splash of 'gulaal', the dry colour on the logo is a tribute to traditional way of celebrating Holi in the country.
From dull beige to a colourful marquee, the transition of the logo, somewhat captures the spirit of India, which on this day switches into a riot of colours, with streets and parks all soaked in it.
Google had marked Holi a few times in the past as well and in 2014, it had shown a 'pichkari' (spraygun) sitting amid the colour-soaked logo, with letters in all white. It has previously marked festival of lights Diwali also with a special doodle.
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