A special enrolment drive will be launched by the participating banks and insurance companies during August-September, in the backdrop of the forthcoming festival of Raksha Bandhan, Finance Ministry said in a statement.
Raksha Bandhan, to be celebrated on August 29, is a festival where brothers traditionally give gifts to their sisters and vow to protect them.
Similarly, the 'Suraksha Bandhan' drive would seek to encourage people to gift 'social security' plans to their loved ones. The new drive is aimed at taking forward the government's objective of creating a universal social security system in the country, targeted especially at the poor and the under-privileged, the Finance Ministry said.
The recipient of the gift cheque would deposit the instrument in his or her bank account for a realisable value of Rs 342 (Rs 12 + Rs 330) to cover one-year subscription to PMJJBY and PMSBY.
The balance of Rs 9 from the purchase price of Rs 351 would be retained by the issuing bank as a service charge.
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