It's official. Amitabh Bachchan and Ayushmann Khurrana starrer "Gulabo Sitabo" is heading for a direct digital release on Amazon Prime Video, the makers announced on Thursday.
Directed by Shoojit Sircar, the Lucknow-set satire will start streaming from June 12 worldwide.
"Gulabo Sitabo" is a quirky tale of two slimy scheming foxes -- a landlord and tenant -- in a game of one upmanship.
A Rising Sun Films Production, the movie was ready for an April release but owing to the coronavirus-induced shutdown the filmmakers decided to take the digital route.
Sircar said he is happy that the film, penned by frequent collaborator Juhi Chaturvedi, will finally release.
"I am happy that finally I can put forward my film as quickly as possible. As soon as the story was baked, I wanted to serve it. These are unforeseen circumstances, we all have to go through it," the director told PTI in an interview.
The film is the first direct digital release for Sircar.
"I have never experimented on a digital platform so this is the first time that we are releasing a film straight on a streamer. It's quite exciting as digital is going to be the future," he added.
The director has previously directed Bachchan in "Piku" (2015), alongside Deepika Padukone and Irrfan Khan, and the megastar said the dramedy is a "must watch for families at home".
"I had a wonderful time working with my very talented co-star Ayushmann Khurrana. Even though we are constantly bantering in the film, it has been a pleasure working with him for the first time.
"This family entertainer has the power to cut across geographic boundaries and we are pleased to bring 'Gulabo Sitabo' to audiences across the globe," Bachchan said in a statement.
"Gulabo Sitabo" also reunites Khurrana with Sircar after the 2012 hit "Vicky Donor", which was the actor's debut in Bollywood.
Khurrana said this is a "special film" for him for many reasons.
"It made me reunite with my mentor Shoojit da after 'Vicky Donor'. Whatever I'm today is because of him and I'm happy that he made me a part of his vision again. 'Gulabo Sitabo' also sees me share the screen space with Mr Amitabh Bachchan for the first time and it's a huge moment, it's a dream come true for me," he said.
Sircar said while some films may take the "same route" of streamers during the COVID-19 pandemic, theatrical experience is here to stay.
Both cinema halls and digital platforms will continue to coexist, he added.
"Experience of watching 'Gulabo Sitabo' on Amazon will be no less than watching the film in theatres. I saw 'Roma', which directly released on a streamer in 2018, and then watched 'The Bicycle Thief' and 'Pather Panchali', and that gave me that much a cinematic kick when I saw these films on a digital platform."
Disclaimer: No Business Standard Journalist was involved in creation of this content
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