Only one man escaped the execution-style killing in Ghor province when the armed attackers gunned down 11 men, three women and one child.
"They ordered all passengers to stand in one line, and then they shot them dead one by one," Abdul Hai Khatibi, spokesman for the governor of Ghor province, told AFP.
"One man managed to flee. All of the others were shot in the head and chest."
There was no immediate claim of responsibility, and the Taliban often deny links to incidents where civilians are the victims.
The attack occurred the same day that two Finnish female aid workers were shot dead by unidentified gunmen while in a taxi in the western city of Herat.
A suicide bomber on a explosive-packed motorcycle in Takhar province also killed six civilians and wounded more than 20 in a crowded market as shoppers bought supplies for the upcoming festival of Eid-ul-Fitr.
Afghanistan is also mired in a bitter election dispute between presidential rivals Ashraf Ghani and Abdullah Abdullah that threatens to fuel instability and revive ethnic tensions that ravaged the country during the 1992-1996 civil war.
The political deadlock and soaring civilian casualties have caused deep disquiet among Afghanistan's international backers, who sent tens of thousands of NATO-led soldiers and billions of dollars in aid to the country.
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