HDFC Life launches Click2Protect Plus

Private insurer HDFC Life today launched Click2Protect Plus, a traditional, non-participating pure term insurance plan.
The plan is an extension of HDFC Life's flagship plan Click2Protect and comes with additional benefits and multiple options to choose from, the company said in a release.
"Against the backdrop of the huge success of our online term plan Click2Protect, the leading product in protection category in the market, we felt the need to offer a more comprehensive protection plan. Click2Protect has insured over 1.6 lakh lives during a period of over two years," company's Senior EVP (Marketing, Product, Digital and E-Commerce) Sanjay Tripathy said.

The success of Click2Protect can be attributed to its competitive pricing, simple process and convenience in buying, enabling customers to make more informed choice since the customer makes an independent decision and faster turnaround time, he said.
"We felt the need to offer a more comprehensive plan in order to offer greater choice and benefit to the customers. We also realised that we are not reaching out to a vast segment of population which is not Internet savvy. To address these two concerns, we have launched Click2protect Plus which is available through all sales channels," he added.
The plan also provides the customer with an option to secure ones family's expenses by way of monthly income under Income and Income Plus option along with lump sum payment at the time of the claim based on the needs.

Other features of the plan are insurance cover available up to age 75 years, longer policy term of up to 40 years, single, limited and regular premium payment options to choose from and tax benefit as per prevailing tax laws.
HDFC Life is a joint venture between Housing Development Finance Corporation (HDFC) and Standard Life plc, the leading provider of financial services in the UK.