Hero MotoCorp signs Colombian footballer Yerry Mina as brand ambassador

The country's largest two-wheeler maker Hero MotoCorp Monday said it has signed Colombian footballer Yerry Mina as its new brand ambassador.

Mina's signing comes at a time when Hero MotoCorp is gearing up to introduce a series of new, technologically advanced and stylish two-wheelers in Colombia, including new premium motorcycles and higher-powered scooters, the company said in a statement.

Commenting on the development, Hero MotoCorp Head of Strategy, Performance Transformation & Global Business Rajat Bhargava said: "Colombia is one of our key global markets and we are confident that Yerry Mina will add a lot of value to our brand building initiatives there."