HFPA warns studios about misleading Golden Globe ads

The Hollywood Foreign Press Association, which is behind the Golden Globe awards, has warned the studios to refrain from identifying nominees as winners in their campaign.
The Golden Globe awards are slated to take place on January 12 but the HFPA is not happy with the way studios are conducting their campaigns.
"A nomination is not a win," HFPA president Theo Kingma wrote in his email without naming the studio but it seems that the warning came following recent television ads for the Weinstein Co releases -- Julia Roberts and Meryl Streep starrer 'August: Osage County' and Judi Dench starrer 'Philomena', reported the Wrap.

"We have recently seen several instances in which the word 'Winner' was used too prominently in publicity and advertising to describe nominees. While earning a nomination is certainly an honor and one to be celebrated, it is not a 'win' and using that term or terms similar to it is likely to mislead the public and diminish the excitement around the awards show, when the winners will be revealed," Kingma wrote in his email.
The other ads have used varying type sizes to strech the campaign where 'Golden Globe Award' appears in bigger type size followed by 'nominee' in smaller type. TWC's 'Mandela: Long Walk to Freedom' and Sony Pictures Classics' 'The Past' had such varying font sizes.