Under the new policy, the Minimum Sale Price has been replaced by Maximum Retail Price in the excise policy for 2018-19.
The new policy aims at balancing the aspirations of citizens, consumers, manufactures, suppliers, bottlers, wholesalers, retailers and the Government and major emphasis has been laid on streamlining the supply of liquor from manufacturers to the wholesalers and to the retailers, said J C Sharma, Principal Secretary of Excise and Taxation.
The policy would help the state to earn revenue of approximately Rs 1552.88 crore for 2018-19, an addition of Rs. 271.33 crore (21.17 per cent) over the estimated revenue of Rs 1281.55 crore which is not likely to achieve.
The Cabinet has scrapped the auction process and approved allotment of retail vends in a transparent manner by draw of lots and gave nod to policy for establishment of microbrewery for beer manufacturing in hotels, restaurants to boost tourism in the State.
The rates will be displayed in all the retail vends and a levy of Re 1-per bottle in country liquor and Rs 2 on each bottle of IMFL. The revenue so collected would be allocated towards the Ambulance Services Fund and Welfare of Local Bodies.
The auction system had failed last year as no bidders came forward in Chamba and Una districts while in other districts, five to six rounds of auction were held.
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