Hoardings, posters are "not parameters of popularity": BJP

Top BJP brass may have maintained silence over whether to project a chief ministerial face for the Uttar Pradesh assembly polls, but regional leaders and their supporters have taken to posters to send out a message about their preferences, as the party's national executive meet began here today.
Among all state leaders, it is the face of party MP Varun Gandhi which dons most posters and hoardings put up along the roads leading to the meeting venue, while posters of Union Minister Smriti Irani, who is seen as one of the party's options for the post, are present at relatively fewer places.

Photographs of Home Minister Rajnath Singh, its most prominent state leader, also find their place across the city, at some places alongside that of Prime Minister Narendra Modi and party chief Amit Shah.
Union Minister Uma Bharti, an OBC leader who was seen as the party's chief ministerial candidate in 2012 assembly polls, is hardly visible among these posters and banners.
Wary that the party may not take kindly to any bid by some leaders to project themselves as the chief ministerial face when it is still deliberating the matter, those who have put up posters and banners have refrained from making any direct call to declare their favourites as the pick.

Reacting to the issue, BJP national secretary Siddharth Nath Singh told reporters here that "there are well-wishers of Mr Varun Gandhi. But certainly, it's not through the party effort that this (posters) has come up."

"All I can say is certainly this is not any kind of projection that the party is making in the national executive and hoardings and posters are not parameters of popularity," Singh said.
The party is still mulling over whether to go with a chief ministerial face as it did in Assam, as factors like caste equation and lack of a face acceptable across the big state play in its mind.

Replying to questions, Siddharth Singh also said that as
far as Congress was concerned, they are "non-starters. Yes, Mayawati is there and (there is) SP's Akhilesh Yadav.
"But what strategy is going to unfold, I don't think it is the National Executive which will decide. It will be the party's Parliamentary Board," he added.
Posters across the town also feature several important national party leaders, including cutouts of union ministers Sushma Swaraj and M Venkaiah Naidu.
Faces of party stalwarts Atal Bihari Vajpayee, L K Advani and Union Minister Kalraj Mishra are also visible.
Faces of MP Shatrughan Sinha, a national executive member who has been critical of the party over a host of issues, and Sanjay Joshi, once powerful general secretary but now an outcast in party under the Modi-Shah leadership, were also seen at some places.