Huawei aims to sell 1 mn smartphones in India this year

Image
Press Trust of India New Delhi
Last Updated : Sep 29 2014 | 6:35 PM IST
Chinese telecom firm Huawei today said it aims to sell 1 million smartphones in India this year as the company charts out a new retail strategy with launch of Honor series, which will be its online only brand.
The company launched four devices under Honor series, which will be available exclusively on Flipkart and there will be no offline retail.
"We are aiming to sell 1 million smartphones in 2014 and are on track to achieve our target," Huawei Telecommunications India CEO Cai Liqun said here.
The company said as part of the strategy, it will sell Ascend series handsets through offline retail and Honor series through online medium with Flipkart.
"Honor series will be our online brand. The Ascend series phones will be available on retail stores and we will continue to strengthen our distributor network," Huawei India President (Consumer business group) Allen Wang said.
"At the onset of the festive season, the devices including - two smartphones - Honor 6 and Honor Holly and two tablets - Honor X1 and Honor T1 will be available to the 26 million regular visitors of Flipkart," Wang said.
Priced at Rs 19,999 and the flagship device, Honor 6 is a 4G phone, which comes with 3GB RAM and 13 megapixel rear camera.
Asked about launch of more 4G devices in India, Liqun said, "The availability of more 4G devices in India will depend on the network rollout by operators. The USD 100 4G phone is likely to be available in China by the end of this year and it will also be brought to India later depending on the rollout by telcos," Liqun said.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 29 2014 | 6:35 PM IST

Next Story