He also highlighted ill effects of social media as practised today.
"I follow words of Mahatama Gandhi that we are trustee of public money and not owner and hence do not go for exuberant government financed advertisement campaign like them," he said addressing a function after launching a programme to provide free electricity connection to nearly 50 lakh households in the state.
The CM also holds charge of Information and Public Relations Department.
In an oblique attack at the BJP-led NDA government, Kumar, who is also JD(U) National President, said "they" go for massive publicity campaign by spending a lot on "highlighting themselves".
Kumar said instead of spending a lot on advertisements from public money he travels across the state and makes people aware of the programmes launched for them.
He also came down heavily on "miscampaign" on social media which have yielded devastating effects.
"Britain exited from European Union due to such campaign on social media," he said to drive home the point.
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