The above average monsoon pushed up acreage of most rabi crops with total acreage rising by five per cent till January 24, which has led to rural prosperity and higher demand for tractors. This cyclical upswing comes after stagnant or marginally negative growth in second half of FY'12 and FY'13.
Though exports are expected to be limited this fiscal, higher domestic sales will more than compensate for this and as a result push up the overall growth to 15 per cent from the earlier projection of 13 per cent, ICRA said in a note issued today.
Other factors helping demand upswing are government commitment to agri-mechanisation, scarcity of farm labour, healthy credit availability, moderate penetration and shortening replacement cycle.
The tractor industry recorded strong growth in the second quarter with growth bouncing to 32 per cent, after a rather dull first quarter when sales moderated to 9 per cent.
An upswing in demand during the festive months coupled with positives like sustained higher minimum support price, healthy kharif output and expectation of healthy rabi production contributed to robust sales growth in second quarter, it said.
Overall domestic sales were buoyant in the first three quarters averaging at 22.7 per cent, while exports were weak with volumes declining by 2.2 per cent, primarily because of demand contraction in Sri Lanka and Bangladesh which are two of the biggest markets for domestic manufactures.
