In his 40s, adman Shouvik Roy releases second music single

Singer-songwriter Shouvik Roy who made a debut in the indie music scene and went international with his first song "Come into my Room" has now released the video for his second single titled "I don't understand me".
Roy, who entered the music scene at the age of 40 is fulfilling a childhood dream and says music can be a great stress buster even in the corporate world.
The singer's debut release, a collaboration with Delhi-based guitarist Sunny Dutta of the band 'Dhun' climbed up to number 5 on the MTV Indies music channel.
Roy, is also the director of Elephant Sound Sense, an organisation that makes music and strategises campaigns for the promotion for multinationals in form of audio-branding.

The artist says he has conducted over 250 workshops for corporates across Asia in which he gives employees a window to explore the creative side of the brain majorly through music.
"The work culture now is not just about those eight hours. Personal space has been invaded and the stress levels have gone high, that's where we use music to make it easy for people to de stress," says Roy.

His company often hold gigs for MNCs and their employees. He is also quite active in attending music festivals limited to corporates only and even performs from time to time.

"Through these events people have realised to make work more tolerable, it's essential to nurture and train the right side (creative) of your brain to automatically make the right side (logical) function," he adds.
Being into the creative business for over 17 years, the indie-artist says he finally decided in his forties to venture into making music for his own to express his emotions.
"The music I make now is more about expressing my emotions and what I feel. I am more of a positive person as I am living a happy life, so the effort is to keep everything in the positive domain," he says.