India printer mkt edges lower 4.7% in June qtr on weak demand

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Press Trust of India New Delhi
Last Updated : Sep 26 2016 | 3:42 PM IST
The hardcopy peripheral (HCP) market in India declined 4.7 per cent sequentially in the April-June 2016 quarter to 7,57,783-unit shipments on account of low demand from the government and corporates this quarter, research firm IDC today said.
However, consumer sentiment was good and going forward, this segment is expected to pick up in coming quarters, with festive mood in India gathering traction, IDC said in a report.
HP led the overall market with 43.1 per cent shipment share, followed by Canon (21.2 per cent) and Epson (20.9 per cent).
Samsung took the fourth position in the said quarter with about 4 per cent share, closely followed by Brother, which had a marginal difference in market share, IDC said.
"Q3 2016 would be the quarter where the consumer segment would be targeted, vendors would do promotions and make use of the celebration season to offer discounts and gifts to consumers," IDC India Senior Market Analyst Manali De Bhaumik said.
IDC said the laser copier market is expected to do well in coming quarters after digitisation initiatives by the government generating the demand for copiers.
Tier III and IV cities are the next target areas for the print vendors, it added.
The managed printing service (MPS) business is gaining momentum as the offering is able to attract large enterprises, IDC said.

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First Published: Sep 26 2016 | 3:42 PM IST

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