Results of the 2013 Flip Flop Report, an analysis of behaviour and preferences among beach goers in Asia, North America, South America, Europe and Australia by Expedia.Com, an online travel agency reveals the preference for beaches among Indians.
"The highest likelihood for beach vacations over the next year comes from Indians at 95 per cent closely followed by South Koreans at 92 per cent," the survey released today reveals.
The study was conducted online by Harris Interactive on behalf of Expedia.Com from April 19 to May 15, 2013 among 8,606 adults.
"Indian beach vacationers most conscious about their 'looks' at beach with 26 per cent travellers even postponing their vacations to get in shape," the study says.
Another finding of the study is that 27 per cent of Indians go for tanning before vacations. Norway leads this trend, with 37 per cent of people doing so before vacations. Indians are the top spa lovers, with 30 per cent of them going for treatments before heading to their beach vacation.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
