"Viewers are looking forward to the series as this is the Indian cricket team's first full tour (Tests,ODIs anda T20) of Sri Lanka in three years. In addition to this, advertisers are also aware of the visibility that is ensured through the duration of the tournament, giving brands a wider reach," Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India said in a statement.
The Virat Kohli-led team will play three Test matches, five One-day internationals and a T20 match in Sri Lanka, starting from July 26 till September 6.
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