In his address at the Tamil Nadu launch of the programme, Prasad said it was being implemented in lines with Prime Minister Narendra Modi's resolve to work for the poor and ensure equitable development.
"This is the greatest inclusive programme in the country so far. He (Modi) had said that his government will work for the poor and ensure equitable development," he said.
Prasad appealed to postal employees and public sector BSNL staff, besides advocates, to promote and ensure that each household received this 'great game-changing initiative.'
Governor K Rosaiah, who launched the initiative in Tamil Nadu by giving away bank kits to select beneficiaries, lauded Modi's 'farsighted vision' which he said had 'set the wheels in motion for improving the status of the poor.'
"It is nice that the Pradhan Mantri JanDhan Yojana aims to facilitate the poorest citizens of our country to have a bank account with a debit card facility covering an insurance of Rs one lakh in case of crisis and risks in life. This would not only accord safe and security to them but also to the entire family," he said.
He said the Prime Minster had given a 'great social responsibility to the banking sector' and asked them to be customer friendly, informative, provide assistance and help to the customers.
"A kind word and assistance will help to bridge the economic gap and ensure the poorest citizens of our nation and his family a new lease of life. Make this scheme a great success," he urged the bankers.
He assured cooperation and assistance from the state government towards the successful implementation of the programme.
It would particularly help the upliftment of economically poor, he added.
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