Javadekar asks information service officers to avoid working in silos, have unified approach

Union minister Prakash Javadekar on Monday asked Indian Information Service officers to avoid working in silos and adopt a unified approach to communication.

He gave this advice in a message at the Second All India Annual Conference of Indian Information Service officers organised at the Pravasi Bhartiya Kendra here.

The conference was organised with a view to attain greater integration of all media units under the Ministry of Information and Broadcasting in order to further amplify government communication, an official statement said.

Javadekar, in his message, urged officers to avoid working in silos and instead adopt a unified approach to communication through working in tandem with officers of sister media units of the ministry.

He suggested forging relations with institutions of mass communication and utilising the talent pool available through internship programmes to harness the imagination of youngsters in making government communication more interesting and in tune with the changing demands.

I&B Ministry Secretary Amit Khare, speaking in the inaugural session, said there is a necessity to shift government communication from segregated ministry-wise approach to a holistic, thematic approach, which is citizen-centric in nature.

He stressed on the importance of adoption of participatory communication approach to ensure pro-active involvement of citizens, especially those who are beneficiaries of government schemes.