Just Buy Live aims to turn profitable by FY'18

Just Buy Live, an online distributor that connects mom-and-pop retailers to consumer brands, aims to become profitable by next fiscal as it focuses on expanding its presence to more states including Gujarat and Kerala.
"We are spending on infrastructure building and onboarding retailers but we are not burning cash. We are focusing on becoming profitable in each centre that we operate in," Just Buy Live Chairman and CEO Sahil Sani told PTI.
Also, because the company is not in the race to discount and get customers, it would hit profitability faster, he added.
The company, which received funding earlier this year from Mohandas Pai's Arin Capital and Alpha Capital Advisors, operates in cities like Delhi and Mumbai.

"We are now looking at expanding our model to states like Gujarat, Kerala, Madhya Pradesh and Rajasthan by the end of the fiscal," he said.
Unlike e-commerce companies, Just Buy Live uses the digital platform to connect brands with offline retailers. It has on board brands like Xiaomi, Samsung, Micromax, YU Mobiles, Oppo, Patanjali, ITC, P&G, Unilever, Coca Cola, Pepsico, Amul and Nestle.

"We aren't fighting with e-commerce companies for customers. Our competition is distributors. We are aggregated suppliers of various brands and with value propositions for retailers like exclusive launches, we have seen phenomenal growth, 30 per cent month-on-month growth," he said.

Established in 2015, the company launched commercial operations in January this year. It claims to have 60,000 retailers on its platform. With an average order value of Rs 17,500 on its platform, it is confident of hitting profitability within its targeted period.
It aims to have 10,000 brands and one million products on offer reaching out to a million retailers by the end of 2016.
Just Buy Live's app hosts over 500,000 products from 2,500 brands across categories like foods, personal care, auto, mobile, home, fashion, toys, sports and stationery among others.