Kids 'blinded' to traffic on road

Parents note! Hold the hand of your kids while walking down the road as they might be 'blinded' to the oncoming traffic and other dangers.
Children under 14 have little capacity to spot things outside their area of focus, a new study suggests.
Researchers from the University College London (UCL) found that kids are more likely than adults to be 'blinded' to their surroundings when focusing on simple things.
They found a somewhat frustrating experience familiar to many parents and carers: young children fail to notice their carer trying to get their attention because they have little capacity to spot things outside their area of focus.

It suggest that even something simple like looking at a loose thread on a jumper or an advert on the side of a bus might be enough to make children 'blind' to oncoming traffic and other dangers when walking down the street.
The research could also explain why children engrossed in a book, game or television programme appear to ignore parents or teachers.

"That children have much less peripheral awareness than adults has important implications for child safety," said Professor Nilli Lavie of the UCL Institute of Cognitive Neuroscience, who led the research.
"Parents and carers should know that even focusing on something simple will make children less aware of their surroundings, compared to adults.

"The capacity for awareness outside the focus of attention develops with age, so the younger children are at higher risk of 'inattentional blindness'," said Lavie.
To test peripheral perception across different age groups, over 200 visitors to the Science Museum in London took part in experiments as part of the Live Science programme.
They were asked to judge which line in a cross shape was the longest in seven trials.
In the seventh, a black square outline flashed up on the screen and participants were asked whether they noticed it or not.
Adults were able to consistently spot the square most (over 90 per cent) of the time for both moderate and low difficulty tests, whereas kids' performance was far worse.

Younger children had significantly lower awareness, with fewer than 10 per cent of 7-10 year olds spotting the squares during the moderate task and only around half spotting them during the easy task.
There were no differences between the two difficulties for adults, since both tasks were relatively simple, showing that young children are particularly prone to inattentional blindness.
The study was published in the journal Frontiers of Human Neuroscience.