House Transportation Committee Chairman Bill Shuster, R- Pa., said carriers should use the notoriety of last month's forcible removal of a passenger to make long-needed improvements. If the airlines don't make changes, Congress is likely to step in, Shuster and other lawmakers said.
"Seize this opportunity," Shuster told United CEO Oscar Munoz and other airline executives at a hearing.
Otherwise, "we're going to act and you're not going to like it," he said, predicting a "one-size-fits-all" solution that may serve some airlines but not all.
Munoz apologised repeatedly for the April 9 incident in which passenger David Dao was forcibly removed from a flight, causing a concussion, broken nose and other injuries. Munoz vowed to do better as he and other airline executives faced tough questions from lawmakers.
"It was a mistake of epic proportions, clearly, in hindsight," Munoz told a congressional hearing. He said Dao, a Kentucky physician, was treated in a way that no customer - or individual - should be treated, calling it a "terrible experience" that should never be repeated.
"This is a turning point for United, and our 87,000 professionals," a contrite Munoz said. "It is my mission to ensure we make the changes needed to provide our customers with the highest level of service and the deepest sense of respect."
The hearing by the House Transportation Committee comes amid worldwide outrage sparked when Dao was dragged off the flight after refusing to give up his seat to a crew member.
Rep. Rick Larsen, D-Wash., said United put its own needs ahead of customers as it forced Dao off the flight to accommodate a crew member who wanted to take the flight to work another flight the next day.
"You made your problem the customer's problem," Larsen said.
Munoz told Larsen he "couldn't agree more" and said United has changed its policies so passengers will never be removed from a flight once they are seated unless there is a security or safety issue.
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