61-year-old Praful Visram discovered the brinjal in a box of vegetables and now proudly displays in the backroom at his workplace, British tabloid 'The Sun' reported.
He claims Ganesh has blessed him and he is simply honouring the divine wish by putting it on display.
"My wife, Rekha, saw it and recognised the similarity with Ganpati Bappa - Lord Ganesh. We immediately placed it with reverence in the temple at work. It has been a blessing for us and I hope will bring us luck and prosperity," Praful was quoted as saying by the paper.
Nowadays, Praful and his family is joined by his catering staff twice a day to worship the divine vegetable.
He said word has spread and over 80 people have turned up to worship the elephant-faced aubergine. "It is spreading good feeling throughout the community," Praful added.
Devotees worshipping the vegetable believe it to be a reincarnation of Ganpati Bappa and have vowed to give the sacred brinjal a full Hindu funeral, once it decomposes and becomes too mouldy, the report said.
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