M&M to launch sports vehicle NuvoSport early April

Image
Press Trust of India Mumbai
Last Updated : Mar 22 2016 | 6:03 PM IST
Utility vehicles major Mahindra & Mahindra today named its forthcoming SUV as NuvoSport, which will be rolled out in early April.
NuvoSport is based on the same new generation platform as the Scorpio but sport a bold and aggressive styling, the company said, adding the new vehicle is targeted at those leading an active, outdoorsy lifestyle.
Other details of the SUV such as engine capacity, power-train, price etc have not been revealed yet.
Pravin Shah, President and Chief Executive for automotive division at M&M expressed hope that NuvoSport will meet the needs.
"I am sure with NuvoSport, we will further consolidate our leadership in SUV segment and effectively address the entire gamut of customer segments across price points ranging all the way from Rs 4.5 lakh to Rs 25 lakh," he said.
NuvoSport has been designed and developed in-house by Mahindra design team, while its R&D has been done at the Mahindra Research Valley in Chennai.
Early January, the company had launched its first petrol engine-driven compact vehicle KUV100 in the Rs 7 lakh range and late last year a mid-segment unit called TUV300 under Rs 8 lakh range.
Throughout last year, the company has been reporting falling sales and with the UV 100 it made a big bet with a new territory of petrol powertrains.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 22 2016 | 6:03 PM IST

Next Story