Many Olympic athletes get endorsement extension

Image
AP Washington
Last Updated : Apr 03 2020 | 10:08 PM IST

More than a dozen US Olympic and Paralympic athletes received reassurance this week when Toyota North America announced it would extend their endorsement contracts through the rescheduled Tokyo Games in 2021.

The auto company and major Olympic sponsor has 17 US athletes under contract. They include swimmer David Boudia, gymnast Laurie Hernandez, Paralympian Oksana Masters and sprinter Michael Norman.

The status of endorsement contracts is a major concern to athletes because most signed deals that were set to expire after this year's scheduled Olympics. They have been rescheduled for 2021 and that has forced corporations to reset and rethink the structure of their deals.

Visa is another major sponsor and has also told its global roster of nearly 100 Olympic and Paralympic hopefuls that it will extend sponsorships through 2021.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 03 2020 | 10:08 PM IST

Next Story