'Marketing Success Formula' a New Book by Rajesh Srinivasan (an IIM-L Alumnus) Reveals Four Proven Steps for Business Growth

/ -- The four step Marketing Success Formula introduced by the author will help businesses to attract ideal customers for their business, increase the sales and profits without wasting huge time and money on unproductive marketing tactics. Apply these proven techniques and watch the revenues grow at lightning speed.

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Four step marketing success formula
Step 1: Choose a specific target market
Step 2: Create a unique selling proposition (A Compelling Marketing Message) to the specific target market
Step 3: Choose the right media strategy and show the marketing message to one's ideal target market
Step 4: Sell more to existing customers by leveraging on customer lifetime value
According to Rajesh Srinivasan, "The main reason why most of the businesses fail to grow quickly is because they do not have a clear understanding of their target market (or audience) and pain points. Marketing Success Formula will help marketers and entrepreneurs to craft an effective marketing strategy to grow their businesses."
About Rajesh Srinivasan
Rajesh Srinivasan is a Marketing Strategist and an Alumnus of Indian Institute of Management, Lucknow. His mission is to help consumer-facing businesses (B2C) grow their revenues using his effective marketing strategies. He can be reached at http://www.rajeshsrinivasan.com