Maxx eyes Rs 1,500cr revs in FY'16;focus on digital, South Ind

Maxx expects its revenues to be in the range of Rs 1,200-1,500 crore in the next fiscal as the domestic handset maker increases focus on South India and leverages digital marketing to reach out to customers.
The company, which also sells mobile phone accessories, is investing Rs 100 crore to set up 100 exclusive service centres across the country in the next fiscal.
"We expect 2015-16 revenues in the range of Rs 1,200- 1,500 crore and we aim to achieve this my ramping up our distributor-retailer network, focus on South Indian towns and leverage digital marketing to reach out to customers especially online shoppers," Maxx Mobilink DGM Suraj Chaudhary told PTI.

Maxx expects to close the 2014-15 fiscal ending March this year with Rs 600 crore in revenue. Currently, the affordable handset maker sells devices priced up to Rs 8,000.
The handset maker has joined hands with eCommerce sites like Amazon and Flipkart to sell its mobile phones online, he added.
"Besides, we are increasing our presence in South India like Hyderabad, Bangalore, Vijaywada, etc and about 20 per cent of the 100 exclusive service centres will be set up in South," Chaudhary said.

That apart, the first 15 of these centres will come up in metros and cities like Pune, Ahmedabad, Jaipur, Vijayawada, Indore and Nagpur among others, he added.

On the need to open company-owned and operated service centres, he said that many customers faced a tough time when it came to service, which leads to dissatisfaction.
"This affects brand perception and loyalty, and this is one area we definitely want to focus on," he added.
At present, Maxx customers can access after sales service through 450 multi-brand operated service centres.