Lou, a 70-year-old singer known for his Bob Dylan tribute shows and who enjoys a large following, also featured in the campaign music video of the state BJP.
"With the years of experience and followers that he has, Lou Majaw is the perfect person the party has identified for its campaigns here," BJP state president Shibun Lyngdoh told PTI.
Lou has readily agreed to perform for the concerts the BJP has lined up at Jowai in Jaintia Hills tomorrow, in the state capital on February 12 and thereafter in Tura on February 14, he said.
"It is a fact that I have sung for the BJP. I did it because singing is an art and I am an artiste," said the singer, who had won several awards including the Bhupen Hazarika National Award.
In an attempt to connect to the young voters, the Congress had also begun its campaign with a rock concert here on January 30 which party president Rahul Gandhi attended.
Interestingly, the BJP had then attacked Rahul Gandhi for attending the party organised soiree alleging that the concert was a ploy to distract voters from real issues.
The Election Commission doest not want to be left behind.
It had roped in singer Usha Uthup to attract maximum number of voters, especially the young and new ones, for the February 27 election for the 60-member Assembly.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
