Mercedes Benz reports 27% jump in Q1 sales in India

German luxury car maker Mercedes Benz today reported 27.12% increase in its sales in India in the first quarter of 2014 at 2,554 units.

The company's wholly-owned arm Mercedes Benz India had sold 2,009 units in the same period last year.

Commenting on the sales performance, Mercedes-Benz India Managing Director and CEO Eberhard Kern said: "Our success and robust growth of 27% in the first quarter of 2014 amidst challenging market dynamics is a clear indicator that our customers have appreciated our 'Year of Excellence' strategy,"

Under the strategy, the company has been focusing on offering customers excellence in products, network, aftersales and unique brand experiences, he added.

"We will continue to create new benchmarks in modern luxury to drive sustainable growth in India," Kern said.

Mercedes-Benz India witnessed a robust demand for the new S-Class, ML-Class and GL-Class, all of which are currently wait-listed, even after producing them locally, he said.

"Additionally, our New Generation Cars portfolio comprising the A-Class and B-Class continues to witness significant demand," Kern said.

The volume drivers of the firm continue to be the C-Class and the new E -Class.