Mercedes posts record sales in India in FY16 at 13,558 units

Image
Press Trust of India New Delhi
Last Updated : Apr 06 2016 | 3:42 PM IST
German luxury carmaker Mercedes-Benz today reported its best ever sales in a fiscal in India at 13,558 units, up 20.91 per cent from the previous year.
The company had posted sales of 11,213 units in 2014-15, which was the previous best, Mercedes-Benz India said in a statement.
For the January to March 2016 period, the company said it posted its best ever quarterly sales at 3,622 units, as against 3,566 units in the year-ago period, up 1.6 per cent.
The Q1 sales momentum achieved is significant against the backdrop of the ban on 2,000 cc above diesel engines in the key Delhi and NCR market, successive price hikes and a lack of incentives for the automotive sector in the Union Budget, it added.
Commenting on the company's sales performance, Mercedes-Benz India Managing Director & CEO Roland Folger said: "It is a significant achievement for us, as we have maintained our growth momentum in Q1 2016, despite facing multiple market challenges."
The firm has been able to compensate the negative sales impact in the Delhi and NCR market, with a strong double digit growth achieved in most other markets across the country, he added.
The company's network expansion drive also enhanced its growth story even further with new customers opting for a Mercedes-Benz, Folger said.
The sales growth in the January-March 2016 quarter was led by the E-Class, celebrating 20 years in India, the company said, while the C-Class also was a significant volume contributor.
Rival Jaguar Land Rover India also reported 45 per cent for the three month period, crossing 1,000 units, on the back of robust demand for sales of its recently launched new models such as all-new Jaguar XE and Discovery Sport.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 06 2016 | 3:42 PM IST

Next Story