The campaign, which starts on the 125th birth anniversary of Ambedkar on April 14 and concludes on the Panchayati Raj Day on April 24, will create awareness about various schemes of the Centre for rural India, among other things, Singh said.
"Prime Minister will inaugurate the campaign in Mhow in Madhya Pradesh on April 14. The aim of this campaign is to generate nationwide efforts to increase social harmony across villages, strengthen Panchayati Raj, promote rural development and foster farmers' welfare and livelihood of the poor," he told the media.
The campaign will include a 'social harmony programme' from April 14 to 16 under which villagers would pay tribute to Ambedkar and resolve to strengthen social harmony.
Besides, 'Village Farmer Assemblies' would also be organised from April 17-20 to promote agriculture by providing information to farmers about various schemes of the government such as Fasal Bima Yojana and Soil Health Card scheme.
On April 19, a national meeting focusing on Panchayat and tribal development will be held at Vijaywada, while gram sabha meetings will be held from April 21-24 across the country.
The campaign will not be organised in West Bengal, Kerala, Assam, Tamil Nadu and Puducherry where elections are underway, Singh said.
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