Monopol Colors is Cooling Down the Planet With its Color of the Year 2019

/ -- Colors attract. Colors affect emotions and behavior. Colors define your character and your many moods. Colors also illustrate your brand persona. Each year, different color institutes outline a color or a set of colors that become a trend observation for fashion, cars and architecture in particular. However, the true color of the year should do more than being just a trend or fashion. It should help protect and preserve the substrates for a maximal time. Moreover, when the substrate is the entire Earth, the color has to do a lot more, and for many years and generations to come.

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"White is the color most often associated with purity, a new beginning, exactitude and care," says Lionel Schlessinger, Chairman of Monopol Colors. "I had just returned from Mumbai, a megacity with nearly 20 million inhabitants. The heat, the noise and the hectic had a very high opaque impression on me. It made me think of all the challenges that we are facing due to the human impacts on our ecosystem in today's world. It was very clear to me then that we have to take action. I am thankful and happy that Ben van Berkel and UNStudio partnered with us in this movement to develop the Coolest White. Together, we hope that a lot of individuals, institutions and corporations will join our movement to solve the problems of the only world we have."
Tim Krger, Head of Laboratory at Monopol Colors, explains, "The Coolest White is based on fluoropolymer technology. It has long lasting and ultra-durability properties such as improved abrasion resistance up to 75%, exceptional weatherability, and excellent color as well as gloss retention, which offers not only the aesthetic plus a great design, but also increases the lifecycle of the coating up to 30 years. Since we are extensively using metallic facades for construction today, imagine a complete white city that actively contributes to keeping the local temperature lower by counteracting the urban heat-island effect. And, that is why we have chosen our Color of the Year 2019 to be the Coolest White."
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http://www.thecoolestwhite.com