My aim is to break conventions: Rajkummar Rao

Rajkummar Rao has redefined the word 'hero' in Bollywood and the actor believes one of the biggest reasons for his success is that he has always tried to challenge the norms.

The 33-year old star said it is important for an artiste to break through the shackles of "obvious" as being predictable can hinder their growth.

"I love it when people call me unconventional. My aim has always been to break conventions and to keep experimenting. I feel it is good to be unpredictable. People are experimenting in every field. We can't keep following what has been there since always. It is important to reinvent as an artiste," Rao told PTI.

The actor said he has again tried to do something unique with his upcoming film "Stree", which releases on his birthday August 31.

"'Stree' is something fresh and new. Audiences want to see different kind of content on-screen and 'Stree' is exactly that. It is a unique genre horror-comedy which has not been explored much in our country."
"Fashion means comfort for me. Fashion for me is something which makes me feel confident. Dressing up is a personal thing. I am a young guy. I like to experiment with clothes and keeping things edgy when it comes to styling. The kind of changes we are seeing in the fashion industry are somewhat similar to what we are seeing in cinema."