The Chief Minister kick-started the 14-day statewide campaign "Sankha bajao, swabhiman banchao" (blow conch, save self-esteem) by blowing conch, BJD's poll symbol, at a party meeting near here.
During the launch, Patnaik said the campaign was primarily aimed at reaching out to the people before the twin elections in the state.
The campaign would end on March 5, the birth anniversary of party founder Biju Patnaik.
The Chief Minister said despite "discriminatory attitude" of the UPA government at the Centre, the state government had undertaken a number of welfare measures for all sections of the society and all-round development in the state.
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