BJP allies like LJP chief Ram Vilas Paswan, RLSP head Upendra Kushwaha and former chief minister Jitan Ram Manjhi will join Shah at the event where the NDA leaders are likely to highlight the social welfare schemes launched by the Centre and the state's "falling growth rate and poor law and order" to take on the RJD-JD(U)-Congress alliance.
BJP general secretary and its Bihar in-charge Bhupendra Yadav said these raths (chariots) will go to 10 villages every day and relay the party's audio and video publicity material to reach out to voters. The party plans to hold 30,000 public meetings during the run up to the polls, likely to be held in September-October.
The state election result is being seen crucial for the party's soaring national ambition, which suffered a jolt after its rout in Delhi Assembly poll, and it is pulling out all stops to dethrone Chief Minister Nitish Kumar who has joined hands with his former adversary Lalu Prasad to take it on.
BJP secretary Shrikant Sharma said the NDA's campaign will ride on the twin message - "the pro-poor drive of the Narendra Modi government and Nitish' mis-governance after he parted ways with BJP against Modi's rise in the party".
Lalu's conviction on corruption charge and the alleged scams under the Congress-led UPA rule in the Centre will also be key BJP's election planks, he said.
How the growth rate of Bihar has fallen from healthy double digit to single digit since BJP split with Nitish and the state's deteriorating law and order will be other campaign issue, he said.
The party has suggested that it would not announce any chief ministerial candidate and would again rely on the appeal of Modi who is likely to hold anywhere between 15 and 20 rallies in the state, starting from July 25.
The party fears that announcement of any chief ministerial choice will antagonise other state leaders.
