Bezos, the Internet entrepreneur and founder of Amazon, named Fred Ryan as publisher and chief executive, replacing Katharine Weymouth, the scion of the family that has run the paper for decades.
Ryan is a former Reagan administration official and part of the founding leadership team of Politico, a successful digital news organization covering the Washington political scene.
A lawyer, he also headed Allbritton Communications, which operates local television stations.
Ryan, 59, said in an interview with the newspaper he plans to keep executive editor Martin Baron, and would maintain the independence of the newsroom.
The new publisher also pledged to pursue a "growth strategy" that includes investing to expand the newspaper's reach and audience.
"You don't shrink your way to success," Ryan said. "The Post is on the move. There's no question about that."
The Post, like other large dailies, has been struggling with declining print circulation and advertising as readers turn to news on digital platforms.
Weymouth, in a message to staff, said the newspaper will be "in excellent hands.".
"I make this announcement with mixed emotions. I am enormously excited about this new era at the Post, but I will miss all of you tremendously," she said.
Alan Mutter, a former Chicago newspaper editor who is now a consultant on digital media, said it was too soon to know of any new strategy under Ryan.
But he noted that "Ryan is in the sweet spot of someone who knows the DC media market by virtue of running a successful local TV station there, and who also participated in the launch of Politico, one of the most successful digital news products of our time."
"Bezos has made his investments in the newsroom, and he has the content engine well-tuned," Doctor said.
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