Nissan India sales decline 33% in March

Company is targeting 5% market share by FY20

Japanese car maker Nissan today reported 32.91 per cent decline in its India sales at 4,717 units in March.

It had sold 7,031 units in the year-ago period, Nissan Motor India said in a statement.

Nissan sells various models in the country, including hatchback Micra, sedan Sunny and premium SUV Terrano.

However, for the entire 2014-15 fiscal ended March 31, Nissan reported 24.21 per cent jump in sales at 47,474 units as against 38,220 units in FY 2013-14.

Nissan said this is the highest ever volume achieved by it in India in any fiscal and the company is amongst the top 3 gainers in the auto industry here.

"FY'14 has been a significant year when we re-established our India business with an independent sales and marketing organisation. The growth we achieved was supported by the launch of 2 new models and fastest growing network," Nissan India Operations President Guillaume Sicard said.

The company is targeting 5 per cent market share by FY'20, he added.

Nissan Motor India Managing Director Arun Malhotra said that 2014 saw a huge focus on sales and marketing activities.

"Our sales network grew to 176 outlets with 60 outlets added in FY14. We also launched a host of innovative integrated campaigns to bring our vehicles closer to our customers," Malhotra added.