O4S raises USD 2.1 mn in funding led by Venture Highway

Supply chain solutions start-up O4S Thursday said it has raised USD 2.1 million (about Rs 14.3 crore) in pre-series A funding, led by Venture Highway to expand its operations in India.

The three-year-old start-up has raised a total of USD 2.5 million so far, including a seed investment of USD 400,000 in 2017, a statement said.

The new funding will be used to strengthen its workforce, accelerate client acquisition and build technology infrastructure across industries within India, it added.

O4S focuses on industries like agriculture, fast-moving consumer goods, pharmaceuticals and personal care products. Some of its clients include PepsiCo, ITC, Honeywell, DCM Shriram and Campus Shoes, among others.

The firm's core offering Supplytics helps brands connect directly with retailers and distributors by tracking products throughout the supply chain, while Original4Sure's key focus is on consumer engagement.

"In the past one year, we have tracked over 500 million unique products across 100 thousand retailers in general trade. Over 10 million consumers have verified their products using O4S. This has helped brands increase their shelf space and tighten the control over the quality of goods sold to the consumer," O4S Chief Executive Officer Divay Kumar said.

This new funding will aid the next phase of growth to enable fraud-free supply chains and become a SaaS offering of choice, he added.