Oracle opens its 1st "Digital Hub" in Asia Pacific region in

US tech giant Oracle today announced the opening of its first 'Digital Hub' in the Asia Pacific region here, aimed at providing small and mid size businesses (SMBs) access to cloud solutions and resources theyneed to power digital transformation.
The new facility, one of the five Digital Hubs set to open in Asia Pacific, highlights Oracle's commitment to better serving the mid size market in the new cloud economy, thecompany officials said.
They said this new Digital Hub here is part of aglobal network of best practise centres for SMBs that willhelp them leverage Oracle Cloud solutions to streamlineoperations, boost innovation and gain a platform for growth.

"What we are doing with our Oracle Digital Hubs is weare trying to get our enterprise grade solutions for all oursmall and medium sized customers," Oracle India ManagingDirector Shailender Kumar told reporters here.
"There will be five hubs across the Asia Pacific, but India is the first hub, and that underlines the importance Oracle has given to India from business standpoint, from getting close to the customers and ensuring that we can help them to meet their objectives," he said.
Two hundred people have been hired by the company inthe last six months for the Digital Hub India, who will be primarily focusing of sales and pre-sales.

They will be supported by an ecosystem consisting of marketing, channel programme, demand generation engine, which will be from outside, Kumar said.

The other four Digital Hubs that will come upin the Asia Pacific region will be in Sydney, Singapore, Seoul and Beijing.
Pointing out the facilities at the hub,Kumar said "we want to have a mix of digital and physicalpresence with our customers so that we can reach out to themvery effectively."
The company said that the hub would house Oracle's new digital sales team and focus on helping more mid size organisations transition to the cloud quickly and easily.

In addition to the simplified buying experience, Oracle'sDigital Hubs will provide a complete suite of cloud applications, platform, and infrastructure services as both standalone services and as bundles, it said, adding that the range of choices empowers small businesses to select solutions that directly address their goals or issues.
Responding to a question, Kumar said there are about51 million SMBs existing in India which is the addressable market and "our aim is to touch all of them."
Oracle has employee strength of about 38,000 people in India.