Panasonic India eyeing 20% share in full-frame mirrorless camera segment in a year

Consumer electronic major Panasonic India is aiming to garner around 20 per cent market share in the full-frame mirrorless segment with sale of around Rs 100 crore within a year, a top company official said.

The company, which forayed into the full-frame mirrorless segment Monday, extending its portfolio of imaging business, expects rising demand for better image quality from business segments such as wedding, advertising, fashion to help it capture the market share.

"The potential of the DSLR market is around Rs 2,000 crore in our country in which the full-frame camera range is around 25 per cent, which is roughly around Rs 500 crore to 600 crore," Panasonic India President and CEO Manish Sharma told PTI.

He further added: "Utilising this, we are expecting a revenue of around Rs 100 crore with 20 per cent market share in the full-frame mirrorless camera market within the first year."
"On the user interface, the number of buttons are more than the previous model, which would help the users to easily manoeuvre while capturing pictures," he said, adding "they would not have to go and change the settings of the camera."