In a letter to the national award winning actor, Modi said cinema is one of the most effective media to bring about change on a large-scale.
"A clean India is the most noble service we can do for the poor, downtrodden and the marginalised," he said in the letter, which was released to the media here today by the Kerala BJP unit.
"As a much adored film personality, you have the power to impact people's life positively. I personally invite you to lend your support to the 'Swachhata Hi Seva' movement and dedicate some time for the cause of a Swachch Bharat.
The prime minister said the Malayalam actor could share his experience regarding the movement with him on the Narendra Modi mobile application.
Citing Mahatma Gandhi's dream for a clean India, Modi said, "Inspired by the Father of the Nation's noble thoughts and a faith in the spirit of 125 crore Indians, let us renew our pledge towards cleanliness."
"Leading upto Gandhi Jayanti, we can encourage widespread support for, and participation in cleanliness initiatives across India....Let us all come together for cleanliness, pay a fitting tribute to Bapu and work towards building a New India," he appealed.
The nationwide campaign is aimed at highlighting the Modi government's flagship cleanliness initiative Swachh Bharat Mission.
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