He also said that WTO talks have not made much headway in most areas except trade facilitation, which helps cut costs and make it more efficient.
"Therefore, even without international agreement to that effect, it is even within larger benefits and interest of our domestic economy to ensure that trade facilitation takes place," he said addressing officials on the International Customs Day.
Citing success achieved by India in Ease of Doing Business ranking, Jaitley said the country has moved ahead from 142 to 100th position in the last three years and the last 30 being in one year.
He added that out of the 10 criteria which the World Bank follows there are actually three that need to be improved -- one relating to municipal permission of land and buildings, the other is trading across borders and third one is contract enforcement.
"Each one of these has a number of minute details which we need to satisfy and most of them are not very difficult to satisfy," he said.
Adhia asked the official to take this as a challenge and focus on this during the year.
"If we are used to getting so many laurels in terms of GST and other things, why can't we make this also possible. I am sure if you all decide, we can do it," he said.
"With these, to come down substantially below 100 is reasonably possible. And in one (trade facilitation) of them customs department has a role," he said.
Jaitley added: "You have twin role to play that whereas you have to play role of detection machinery to ensure evasion doesn't take place, at the same time you have to be a facilitator which makes entry into border itself fairly easy
"How do you blend these two somewhat a contradictory challenge and bring the balance between the two, I think with experience of your service you would be able to do this."
"As the economy itself has expanded the nature of each of these taxation departments also have to change. In income tax, the base is becoming larger. It is bound to enlarge and therefore charging higher rates from few selective groups which has traditionally done is an area which has been changing," he said.
The finance minister unveiled two technology platforms -- ICETRAK and ICETAB designed by Central Board of Excise and Customs as part of effort towards improving ease of doing business.
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