Powdered alcohol approved in US

Image
Press Trust of India Washington
Last Updated : Apr 20 2014 | 4:56 PM IST
Powdered alcohol that can be mixed into a drink or sprinkled on food has been approved in the US and may be available to customers later this year.
Seven flavors of the product dubbed as Palcohol, including margarita, cosmopolitan and powderita, have been approved by The US Alcohol and Tobacco Tax and Trade Bureau, The 'Washington Times' reported.
According to the law firm Lehrman Beverage Law, the company briefly touted its product on-line as a solution to the rising price of liquid alcohol.
"What's worse than going to a concert, sporting event, etc and having to pay USD 10, USD 15, USD 20 for a mixed drink with tax and tip. Are you kidding me?!" a statement on the company website read.
"Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost," it said.
According to the Telegraph, Palcohol will be available later this year.
"We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau (TTB)," the Palcohol website said shortly after the announcement.
"As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol. Clearly, this site isn't finished. More information will be forthcoming," the website said.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 20 2014 | 4:56 PM IST

Next Story