In the second phase, Prasar Bharati plans to move another 44 cities to digital terrestrial transmission in a couple of years.
"In 19 cities, we already have digital terrestrial transmitters and in those cities by the end of this month we would shut down the analogue completely," Vempati told reporters here on the sidelines of CII BIG Picture Summit.
He said the capacity of transmission through the digital system will increase to 7 to 12 terrestrial channels as compared to just one in the analogue system.
"We are doing the exercise on what is the market potential and what is the consumer interest so that we could invite others to put their contents," Vempati said.
TRAI has already given us recommendation of opening up of digital terrestrial (transmission) to the private sector, he added.
When asked how much time would it take to cover the 44 cities in the second stage, he said "may be couple of years."
On plans of launching new channels, he said: "We are already working in the direction. One of the things is that DD News is a bilingual channel and we would move in a direction where we would have a Hindi channel and English channel."
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