"There is a growing demand for TV and digital media across the world and India is not excluded. But the print media will continue to mark its presence for the next several years," Sircar told an interactive session organised by Indian Chamber of Commerce here.
Sircar said that globally, circulation of the print media was falling, while in India it was rising which was due to rising literacy in the country.
Regarding radio, he said that the popularity of FM would increase the reach of the media.
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