Radico brings in two new flavours of Verve Magic Moments Vodka

Liquor firm Radico Khaitan today expanded its product portfolio in the country with the launch of two more flavours of Verve Magic Moments Vodka.
"After successful take off of Verve Magic Moments Vodka, the flavours have been launched to keep up the zing and to extend the premium portfolio," Radico Khaitan said in a statement.
The new flavours, Verve Magic Moments Green Apple and Verve Magic Moments Orange, have been launched in North India, and select states in West India in the first phase.
"Younger population across gender, experiment with flavoured vodka to enhance variety and options as a cocktail base. Hence, launching Verve flavours was the correct progression of the Verve brand," Radico Khaitan MD Abhishek Khaitan said.

Commenting on the launch, Radico Khaitan President- Sales and Marketing Rahul Gagerna said: "We believe that given their (new flavours) unique positioning and price point, these brands are optimally placed to deliver strong growth and expand market share."
The company said both flavours, which are available in the price range of Rs 520-785 for 750 ml bottle, will be rolled out across the country in a phased manner.
Radico had launched Verve Magic Moments Super Premium Vodka in October 2012. The company's product portfolio includes 8 PM Whisky, Magic Moments Vodka, Morpheus Brandy, Contessa Rum and Old Admiral Brandy.